Amazon ‘s Alexa will be used as a butler in Marriott hotels

Amazon ‘s Alexa will be used as a butler in Marriott hotels Inc has on Tuesday announced that they have started the partnership with Marriott International Inc. They have the plan to install Amazon Alexa in part of the rooms and increase guest access to amenities with Alexa, through its voice-controlled device Echo.

Hotels will be able to customize the Alexa’s responses to their guests. For instance, they will be able to edit the nearby restaurant recommendations or pool hours.

Other tasks for which Alexa will be in charge is to include checking guests out of their room, help them to turn on the lights or play lullabies to help them fall asleep, everything by the guest’s voice.

It will not be necessary that each user crates new account for using their service because it will use one, common account.

Amazon said that data from hotel guests will be deleted once a day. For guest which will feel uncomfortable or concerned about their privacy Marriott said that they can ask to remove Echo device from their room, or they can just unplug it.

Key features:

  • Recordings of Alexa commands are deleted each day.
  • Hotels will not have the access to voice recordings of Alexa interactions and they will not be able to review Alexa’s responses to users.
  • Hotels  will be able to use Alexa for Hospitality to “measure engagement through analytics” or “customize the deployment” by choosing default music stations from iHeartRadio or connecting custom skills to their Echo devices. Amazon’s example of the latter is Marriott offering TED Talks on Echo devices at its locations.


Marriott International has announced that they have a plan to integrate Alexa for Hospitality at Marriott Hotels, Westin Hotels & Resorts, Aloft Hotels, St. Regis Hotels & Resorts, and Autograph Collection Hotels. Integration of Alexa devices should begin this summer so in case that you will be staying in one of these hotels, you might find Alexa as your personal room butler.


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